One of the major precautions while setting up any marketing campaigns or experiments in any digital activity is to filter the data that comes from internal traffic or an incorrect traffic source. Why? Throughout the journey of the users, whether it is via GA4, Hotjar,...
Uncategorized
Jan 1, 2024
Techno-Marketing
Greetings, startup trailblazers! If you're steering your early-stage venture into the realm of digital marketing and user experience optimization, chances are you've integrated tools like Hotjar and Microsoft Clarity to unveil the mysteries of user behavior through...
Dec 31, 2023
Marketing
Hey there, fellow digital dreamers! If you're on a mission to conquer the ever-elusive Google rankings and claim your throne on the first page, you're in for a treat today. We're diving deep into the goldmine that is Google Search Console, and trust me, it's a...
Dec 16, 2023
General Opinion, Marketing, Techno-Marketing
In the ever-advancing landscape of AI and ML, the dynamics of purchase decisions persist as a constant. While these technologies undeniably enhance productivity, the influx of content, both paid and organic, on the internet underscores the enduring importance of...
Dec 10, 2023
General Opinion
In today's fast-paced tech world, the pressure to innovate can be immense. Startups and companies alike are constantly bombarded with messages about the need to "disrupt" the market with new features and products. However, this focus on novelty often comes at the...
Dec 5, 2023
Techno-Marketing, Uncategorized
In the dynamic world of Search Engine Optimization (SEO), where every detail matters, canonical URL tags play a pivotal role in ensuring the optimal performance of a website. Canonical tags are a powerful tool for webmasters and SEO professionals to communicate with...
Dec 5, 2023
Uncategorized
In today's hyper-connected and fast-paced business environment, providing a seamless and integrated omnichannel customer experience is paramount for success. Customers expect a unified and consistent journey across various touchpoints, whether it's online, in-store,...
Dec 4, 2023
Career, Team Management
Effective communication and collaboration are the cornerstones of a successful team. Among the various elements that contribute to these dynamics, the feedback loop stands out as a powerful tool for continual improvement. A well-established feedback loop fosters an...
Dec 3, 2023
Technology
WordPress is a popular and powerful content management system (CMS) that powers millions of websites around the world. However, its widespread use also makes it a target for malicious attacks. One crucial aspect of securing your WordPress installation is setting the...
Feb 5, 2023
Techno-Marketing
Last year Google announced that its product “Universal Analytics” will stop recording data from 1st July 2023 and advised everyone to move to GA4 (Google Analytics 4). It is surprising to see that many professionals haven't started learning GA4 yet. During some...