Focus on personalization and optimize the funnel.
Many Facebook ads are struggling to get enough reactions on it.
A generalized message can drive attention to the ad copy but may not drive enough actions(Clicks or likes or shares) on it. The more personalised ad copy you develop, the more reactions you will get on it.
Follow these steps:
- Segment audience based on different characteristics – prepare audience personas – you will have to create a separate ad group for each persona.
- Prepare the ad copy based on the characteristics of each segment – you can add a personalized message here. Only a personalized and appealing ad copy can drive actions to your ads.
- Optimize the funnel – check on which stage people are bouncing and why – take corrective actions and you will start getting the results.
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